Avenwood is a startup operating under the umbrella of R&R Innovations GmbH, which has been continuously developed since 2014 under the leadership of René Hoffmann. Great products have always been and remain at the forefront – always in combination with excellent customer service.

During the 2015 Christmas market at Zurich's Sechseläutenplatz, avenwood was able to impress the general public. In the summer of 2016, another major milestone followed: our first office of our own in Spreitenbach AG, and Rahel and René committed themselves full-time to Avenwood.

In 2017, the entire business was further expanded. For the first time, trade fairs were also visited in the spring as part of our offline activities, and in the winter we had a presence at several Christmas markets simultaneously.

2018 was focused on offline growth: several more spring trade fairs and a very strong presence in autumn/winter helped build strong customer loyalty. Key milestones included opening two pop-up stores (Mall of Switzerland & Shoppi Tivoli) and expanding our product range with wooden clocks and wireless charging products.

2019 was an important year in the continued development of Avenwood. Throughout the year, we maintained a strong offline presence at markets and trade fairs, and the core team grew with several more key members. The product range was also steadily expanded and improved this year.

2020 got off to a challenging start for reasons we all know. All trade fairs were canceled, so Avenwood returned to its roots: the online shop as the main sales channel. In this context, many innovations and great surprises were implemented to continuously improve the customer experience. In March, we also moved into new offices for more space. The company is now located in modern offices in Neuenhof. This also offers the opportunity to visit our showroom in person.

As a complement to Avenwood, the South African brand "ROWDY" was brought to Switzerland in May 2020. The team is responsible for the development and distribution of the exclusive leather bags.

2021 began without the possibility of offline activities. The product range continues to be expanded and now includes more attractive wooden products. In October, we had our first trade fair at OLMA, and in December we were present at several Christmas markets for the first time in almost two years.

The difficult Covid years have also left their mark on Avenwood. In 2022, with a smaller team, a major product highlight awaits: the launch of the Avenwood 032. After 1.5 years of development, our biggest project to date will be launched.